Pure & simple

Why we created YOOP

We would trawl major fashion sites and boutiques for a statement item. Something that would transform a white shirt or little black dress to a ‘wow’ outfit. Something just an accessory would do.
We had both worked for major fashion brands locally and internationally and wanted to wear something to the office (and then out) that would create a statement. An earring, headband or necklace…

So, we created YOOP.

We have curated some of the best items from around the world. To bring a ‘Wow’ factor to everyday (or not so everyday) outfits. No longer do you need more clothes. Just add an accessory.

Caroline and Kylie x

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